Title Date
AM Reports: Volume ten - Global Benchmarking for City Tourism Measurement
The Global Benchmarking for City Tourism Measurement Report studies the importance of measurement tools for cities, as many of them become incresingly interested not only in monitoring and evaluating their tourism performance but also acknowledging the economic impact it has, as well its social and...
Measuring Employment in the Tourism Industries – Guide with Best Practices Measuring Employment in the Tourism Industries – Guide with Best Practices
The facts and findings presented in this guide confirm that employment in tourism and the economic value of tourism in terms of employment remain inadequately measured and insufficiently studied. Employment in the tourism industries needs to be measured and described in a more consistent way...
Global Report on Adventure Tourism
The Global Report on Adventure Travel offers a thorough, insightful analysis of the current and future adventure travel sector.  It providing global trends, the current sector structure on a significant growing market, potential benefits, risks and sector challenges.  ...
Global Report on Shopping Tourism
This report explores the importance of shopping tourism as a driver of economic development, its emergence as a main motivation for travel, its increasing significance as part of the overall tourism offer and the keys for its success, both from the destination’s perspective as from the needs from...
Informe global sobre la industria de reuniones
Este informe explora el alcance e impacto, así como las oportunidades para el crecimiento económico que la industria de reuniones trae consigo. Asimismo, recalca la importancia de la colaboración público-privada y la relevancia de la implementación de procesos de innovación continua. La publicación...
Global Report on the Meetings Industry
This report explores the scope, impact, as well as the opportunities for economic growth and development of the meetings industry. Moreover, it points out the importance of public-private collaboration and the relevance of implementing processes of continuous innovation. The publication includes...
Working Together in Europe A Shared Leadership - AM Regional Report : Volume three
This report describes the current situation for tourism in UNWTO’s European Member States and examines how they are adapting and planning for emerging trends. It discusses varying performance and opinion across different areas of Europe, based largely on a surveyconducted by UNWTO among its Member...
UNWTO AM Report Vol. 4 'Global Report on Food Tourism'
The Global Report on Food Tourism, Volume No.4 of the UNWTO Affiliate Members’ series of in-depth reports explores the links between tourism and food. For many of the world’s billions of tourists, returning to familiar destinations to enjoy tried and tested recipes or travelling further afield in...
Global Report on City Tourism
The Report is based on a wide-ranging study carried out by the UNWTO Affiliate Members Programme among 21 of the world’s most-visited cities, providing insight into their urban tourism strategies and priorities. These 21 cities represent an international reference in urban tourism.
AM Report No.5 Global Report on Aviation: Responding to the needs of new tourism markets and destinations
The exponential growth in international tourism arrivals seen over recent decades wouldn’t have been possible without the innovation and expansion of the air transport industry, which today accounts for more than half of cross-border tourist arrivals worldwide.  Over the next twenty years,...