Affiliate Members Global Report: Volume fourteen - The transformative power of tourism: a paradigm shift towards a more responsible traveller
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The UNWTO Affiliate Members Global Report, Volume fourteen on The transformative power of tourism: a paradigm shift towards a more responsible traveller is a joint publication with Affiliate Member, Institute of Tourism, Zagreb, Croatia.
The notion of transformative tourism refers to socially and environmentally conscientious tourists, who employ tourism as a transformative medium to re-invent themselves and promote sustainable practices that have a positive impact on local communities. The aim of this report is to illustrate with real-life initiatives that best reflect the great potential of transformative tourism in contributing to tourism development.