AM Report No.5 Global Report on Aviation: Responding to the needs of new tourism markets and destinations

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The exponential growth in international tourism arrivals seen over recent decades wouldn’t have been possible without the innovation and expansion of the air transport industry, which today accounts for more than half of cross-border tourist arrivals worldwide.  Over the next twenty years, growth in international arrivals is forecasted at 3.3% annually. However, for this to happen, policy makers, Official Tourism Organizations (OTOs), airlines, airports and tourism service providers will have to develop and intensify their relations. This report outlines how such partnerships are taking shape around the world.

The report explores some of the following areas:

  • Where UNWTO stands on aviation policy today
  • Which comes first: capacity growth or route demand?
  • Why ‘buying’ demand doesn’t always work
  • How the low cost revolution has changed tourism in Europe and beyond
  • How airlines have fuelled the growth of tourism in the Middle East
  • How airports, airlines and destinations can work together in areas as diverse as promotion, infrastructure development or simply cutting delays

The fifth in the series of AM Reports, this Global Report on Aviation was published by UNWTO in collaboration with ASM (a division of UBM Live), and Everis Tourism.

UNWTO would like to thank all Affiliate Members and other selected partners who contributed to this report.

For more information please contact the UNWTO Affiliate Members Programme:


Tel: +34 915 678 167/243