1st UNWTO Conference on Shopping Tourism


29 January 2015
11:30 - 13:30


First UNWTO Conference on Shopping Tourism

Madrid, Spain, 29 January 2015

The Fitur Shopping dome at Fitur, pavilion 8, IFEMA

Master of Ceremony: Mr. Marcelo Risi, Senior Media Officer, UNWTO

11:30-11:45 Opening

o    Mr. Joaquín Castillo Dolagaray, Director General of Tourism, Comunidad de Madrid

o    Mr. Pedro María Corral Corral, President of Madrid Destino, Delegate of the Arts, Sport and Tourism, Comunidad de Madrid

o    Ms. Carmen González Fernández, Vice Minister of Culture and Tourism, Comunidad de Madrid

o    Mr. Taleb Rifai, UNWTO Secretary-General 

11:45-12:00 The importance of shopping tourism in international tourism

Mr. Carlos Vogeler, Director-Executive Secretary of Member Relations, UNWTO

12:00-12:15 From theory to practice: The case of Value Retail

Mr. Marcelo Molinari, Deputy Tourism Director - Global Marketing (International Markets & MICE), Value Retail, Chic Outlet Shopping

12:15-12:30 The UNWTO approach: Global Report on Shopping Tourism and Madrid Precious Time

Ms. Yolanda Perdomo, Director of the UNWTO Affiliate Members Programme

12:30-13:30 Exchanging expertise and best practices

o   Ms. Makiko Matsuda Healy, Senior Vice President, Global Tourism Development , NYC & Company, New York

o   Ms. Jill Sinclair, CEO, Sinclair Global, London

o   Mr. Jordi William Carnes, Director General, Turisme de Barcelona

o   Mr. Luciano Ochoa, CEO, Innova TaxFree

o   Mr. Borja Castresana, Communication and Marketing Director, Desigual

o   Mr. José Manuel Fernández Bosch, Director of Commercial Services and Property Management, AENA

Moderator: Mr. Raimon Martínez Fraile, Special Adviser to the UNWTO Secretary-General

13:30-13:40 Conclusions

Mr. Miguel Mirones, Chairman of the UNWTO Affiliate Members Board

13:40-13:45 Video

One minute video presentation provided by our sponsor, Value Retail

13:45-15:30 Networking Cocktail

Note: The conference languages ​​will be Spanish and English.

          Follow the discussion at #ShoppingTourism


For further information on Shopping Tourism please visit our publication below: