Wine Tourism Network

For many countries, wine and wine-making represent an integral part of their history and identity and has become the key element in the nation’s brand image. In the last decade, wine tourism has gradually become a key component of gastronomy tourism until being today recognized as an essential segment of the tourism industry. Indeed, many wine regions and tourism destinations have realized that the benefits of wine tourism extend well beyond the cellar door to all areas of the regional economy, acknowledging the tremendous potential wine tourism can bring to destinations by enhancing and diversifying their tourism offer.

Against this background, The Joyful Journey - A UNWTO Wine Tourism Network was created by the Affiliate Members Department. 

So far, the only participant of the Network is Spainwhere the project has been carried out by UNWTO, Affiliate Member The Leading Brand of Spain and with the participation of major Spanish wineries. The result is an innovative and complex tourism product named "Spain Through Its Wineries", which is the first product to be officially commercialized. 

Join the “The Joyful Journey - A UNWTO Wine Tourism Network” 

The Network is open to all UNWTO Members (Member States, Associate Members and Affiliate Members). Contact for more information.