Shopping Tourism Network

In recent years, shopping tourism has increasingly become one of the main factors influencing the choice of destinations of tourists turning this segment into a valuable asset for destinations. Although reliable data remains a challenge, various sources agree that shopping tourism could account for as much as 5% of the wealth generated in the world. Against this backdrop, destinations need to constantly adapt or redesign their offerings to efficiently satisfy the new demanding consumers. In addition, the engagement of all actors and the establishment of public-private partnerships become key elements to promote this booming segment and to convert it into a real opportunity for many destinations worldwide.

The UNWTO Shopping Tourism Network serves as a forum in which all stakeholders involved in shopping tourism can interact, share and access relevant information around shopping tourism. Participants have the opportunity to jointly collaborate on the analysis of key issues surrounding shopping tourism and its development in different tourism destinations. Additional initiatives include the launch of product development projects specifically designed to meet the needs of the shopping tourist and assist destinations in efficiently tapping the huge potential of shopping tourism. 

Join the UNWTO Shopping Tourism Network

Participation is open to UNWTO Members States, Associate Members and Affiliate members. Interested entities are kindly asked to send a formal request to: To read more on the affiliation process, please click here.