How will I benefit?


The Affiliate Members Programme offers a wide range of opportunities of public-private collaboration between Members States and Affiliate Members:

1. Join an international platform to interact with stakeholders from both the public and private sectors
2. Gain unlimited access to UNWTO statistical data and UNWTO events
3. Opportunity to join the UN efforts and demonstrate your comitment to advance sustainable tourism. 

By joining the Affiliate Members Programme, members gain access to the following tools and benefits, exclusively available for them:  

1.       UNWTO Prototype Methodology

To address the goal of knowledge generation, UNWTO Affiliate Members Programme has developed a prototype methodology to establish a framework where stakeholders from the public and private sectors can collaborate on the development of innovative tourism products to help address common challenges in tourism and enhance tourism competitiveness in destinations. The designed roadmap is based on an initial research and incorporates different elements such as governance models, branding, marketing, training and development of human capital as well as tangible and intangible heritage. Interested parties can apply the UNWTO Prototype Methodology to develop a new tourism product or replicate the models developed so far to new destinations. For more information on the UNWTO Prototypes, please click here.

2.     UNWTO Networks

UNWTO Networks serve as a venue for active collaboration among UNWTO Members - stakeholders from public and private sectors - to address pressing tourism-related issues of common interest. Its main objective is to enhance partnership´s value by facilitating the negagement of all actors, the exchange of knowledge and the development of innovative projects. 

So far, four networks have been created:

  • The UNWTO Gastronomy Network, a forum dedicated to Affiliate Members and who perceive gastronomy tourism as a strategic resource and competitive element.  
  • The UNWTO Knowledge Network, focusing on research and composed of academic institutions and centres with a demonstrated research capacity.
  • The UNWTO Shopping Tourism Network, bringing together Member States and Affiliate Members interested in harnessing the  potential shopping tourism can offer to a destination. 
  • The UNWTO City Tourism Network, composed of key stakeholders from the public and private sectors working on local, national and international levels to stimulate and encourage the sustainable development of urban tourism.

For more information on the UNWTO Networks, please click here.

3.     UNWTO Working groups

UNWTO Working Groups are open to Affiliate Members who wish to exchange expertise on specific tourism segments. So far, four Working Groups have been created at the request of Affiliate Members: a Working Group on Accessible Tourism at the request of Red Estable, on Technology led by Google, on Scientific Tourism led by Starlight Foundation and a working group focusing on Youth Travel, led by WYSE.

4.    Launch of publications developped in collaboration with UNWTO: Affiliate Members Global Report

The AM Global Reports explore emergining tourism segments from the perspective of public-private partnerships and contribute to the advancement of knowledge in tourism. Enriched by a comprehensive compilation of case studies and real-life examples submitted by UNWTO Members, they can serve as a reference for many destinations and institutions interested in harnessing the potential these emerging segments can offer. The AM Global Reports are produeced in collaboration with specific Affiliate Members, offering excellent visibility opportunities. Some recent examples include:

The full list of publications is available here

Organization of Conferences and events in collaboration with UNWTO

To facilitate the exchange of expertise and networking opportunities, the Affiliate Members Programme regularly organizes events where UNWTO Memberrs, experts and key stakeholders meet to address the major trends, challenges and opportunities of the sector. Among others, UNWTO Affiliate Members have the opportunity to host events in collaboration with UNWTO, attend as a participant or a panelist, and take advantage of the numerous partnership and networking opportunities these events offer.  

UNWTO Affiliate Members can also attend over 100 UNWTO events held throughout the year on all five continents.

6.             Open - House sessions

Organized exclusively for Affilaite Members, Open House sessions are held periodically at UNWTO headquarters and offer a great opportunity for Affiliate Members to present their initiatives and learn more about UNWTO. 

7.       Circulate information among the Affiliate Members 

As one of the objectives of the Affiliate Members Programme is to facilitate networking and information exchange among our members, the Affiliate Members Programme regularly distributes relevant information on Affiliate Members organization and their initiatives at their request within the Affiliate Members community. 

7.     Free access to UNWTO E-library, UNWTO Barometer and UNWTO Statistical data

In addition to the above, Affiliate Members have also free access to UNWTO E-libraryoffering an unparalleled coverage of research and information in the area of tourism and giving access to over 1,100 UNWTO publications including books, journals along with UNWTO Barometer and UNWTO Statistical data

More information on UNWTO tourism data is available here.

8.         Use of UNWTO Affiliate Members Logo

Upon formal approval, Affiliate Members are allowed to include the UNWTO Affiliate Members logo on their website or stationary to give visibility to their membership. If interested, please address your formal request to

We encourage all entities interested in actively taking part in any of the initiatives listed above, in establishing a specific collaboration and/or propose any new initiatives to contact us at