Call for Case Studies - Affiliate Members Global Report on LGBT Tourism

We are pleased to inform you that the UNWTO Affiliate Members Programme is currently preparing the second volume of Affiliate Members Global Report on LGBT Tourism, jointly produced with our valued Affiliate Member the International Gay and Lesbian Travel Association (IGLTA), providing practical information on best practices with a specific focus on LGBT (lesbian, gay, transgender and bisexual) Tourism.

In 2012, UNWTO´s Affiliate Members Programme launched the first edition of Affiliate Members Global Report on LGBT Tourism, outlining the state of LGBT tourism and examining LGBT Tourism from a social, political and economic perspective.

With this new volume, the Affiliate Members Programme aims to contribute to the tapping of the vast potential of LGBT Tourism, thus leading the sector to become an even greater force for the development of tourism. The report will further discuss the challenges and opportunities for targeting LGBT tourism in an age of increased globalization.

In order to give the content more depth and specialized perspective, we would like to invite your organization to contribute content in the form of case studies, to be edited and presented in the report. The case studies are expected but not limited to cover the below points:

1. How destinations are using their extensive knowledge of the LGBT segment to offer a fresh, exciting new experience in a safe and friendly environment for LGBT travelers;

2. How destinations perceive the relationship between countries’ progressive policies towards LGBT people and the economic/social benefits for their tourism sector;

3. The impact of same-sex marriage laws on inbound tourism;

4. Diversification of products and destinations, new destinations reaching out to the LGBT consumer;

5. The status of LGBT consumers in emerging outbound markets;

6. The emergence and profile of the Millennial LGBT traveler;

7. Meeting the needs of multiple generations of LGBT travellers (family/multigenerational travel), seniors;

8. Why should ‘mature’ LGBT destinations continue to actively engage with the LGBT market?

9. Where to start: guidelines for travel brands and destinations that are taking their first steps in the LGBT market.

 

The report will provide high visibility, be distributed worldwide and present up-to-date information for those involved or interested in the sector.

Please note: the report is designed as a knowledge-sharing tool for professionals in the sector, therefore material that is purely promotional in nature (targeted to visitors) will not be accepted.

Your contribution would need to include an article in English (approximately 800 words in Ms. Word – font Arial, size 11) related to the content, and would need to be received by 28 October 2016 to am@unwto.org

We would also ask that you provide any topically appropriate images (photos, graphs, charts, etc.) as well as your entity´s logo, all in high definition (ideally 300dpi).

Please note that all content and resources will be fully attributed according to your requests.

Thank you.