AM Global Reports Volume 14 : ´Power of Youth Travel´

We are pleased to let you know that we are currently preparing a joint publication on the topic of Youth Travel together with Affiliate Member, World Youth Student and Educational (WYSE) Travel Confederation.

As a number of destinations have traditionally dismissed the youth and student market as low budget, this Report will focus on its untapped potential as a key market. Many destinations are now recognising the growth prospective of youth and student travel, and are taking active steps to develop and promote Youth Travel. The Report will also focus on motivation factors, including the desire to experience other cultures, build life experience and benefit from formal and informal learning opportunities from other countries. Moreover, youth audiences are frequent users of online content as they are growing up in a technologically advanced world where travelling and communication go hand-in-hand and are easier than ever before providing access to rapid dissemination of information across the world.

To this end, we would like to invite your organization to contribute case studies highlighting current trend on Youth Travel as well as illustrating your organization´s approaches and value generated from related initiatives answering the challenge of ever-changing Youth Travel demands.

Your contribution would need to include an article (approximately 800 words – font Arial, size 11, in English) discussing how your organization contributes to the trend of Youth Travel, and would need to be received by 26 June 2015 to am@unwto.org. This publication will possess high visibility, will be distributed worldwide, and will present up-to-date information on the future of tourism and its transformative potential. 

We would also like to invite you to provide any topically appropriate images (photos, graphs, charts, etc.) as well as your company logo with your content; all content and resources will be fully attributed according to your requests. 

To this end, we would also greatly appreciate your feedback and perspective for this project offering valuable insight.